Tag Archives: them

Calories Now You See Them Now you Don’t

[unable to retrieve full-text content]People who sell food have found ways to trick you into thinking that their product has fewer calories than there actually are. We call this negative caloric illusion. The theory behind this was carefully postulated by Alexander Chernev a psychologist at Northwestern University.He did a series of experiments involving hamburgers. The… Read More »

Fasted Workouts: When They’re More Effective (and How I Incorporate Them)

Fasted workouts are a controversial topic in the fitness world. To some, the idea of working out without “carbing up” or doing the pre-workout protein shake is unthinkable. Won’t my performance suffer? Won’t my muscles shrink? Won’t my body think I’m in the middle of some horrible famine and go into starvation mode? To others, fasted… Read More »